Before the release of “Star Wars: A New Hope” on May 25, 1977, Kenner Products had won exclusive production rights to all Star Wars toys…
from Handpicked stories about Culture on Medium https://medium.com/@ninjacathleen10/why-and-how-kenner-sold-thousands-of-empty-boxes-in-1977-5e3e130a2cab?source=rss-------8-----------------culture
via Warrington
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