Once again, brands have gone Too Far.
A beautifully shot, colored, and edited short film about growing up and finding yourself turned out to be an ad, and Twitter is losing it.
The short starts with a bathtub home birth scene, and follows its subject through his childhood crush, first kiss, angsty adolescence, and journey of self-discovery through rice paddies in Asia. When he finally returns home to move out of his parents' house and start work, he stops by somewhere you'd never expect.
"Every day, life asks you the same question," a voiceover says over swelling music. "What are you gonna try today?" Read more...
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