Amelia Holowaty Krales / The Verge
Spotify wants as many podcasts on its platform as possible, and it’s now testing a new button within its app that’ll encourage people to create one. Code leaker Jane Wong spotted a new button in Spotify’s podcasts library that says “Create podcast,” and if tapped, will either send people over to the Anchor app, if it’s already installed, or send them to an informational webpage about the app.
Spotify acquired Anchor, a podcast creation technology company, earlier this year. Anchor is designed to make it easy for anyone to create a podcast by recording right off their phone. Spotify’s ownership of Anchor hasn’t been super obvious in either app, but it looks like that could be changing.
Anchor also has an international version of the...
from TV Aerial Installation Services Warrington https://www.theverge.com/2019/8/28/20837357/spotify-anchor-podcasts-button-create-in-app
via TV Feed
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