Get Inspired by the Best from the Winners of Marketing Awards

Recently a few major marketing awards announced their winners. Everyone looking for inspiration and guidance should look at the winners very closely as they are the ones defining what an effective advertising is today.

2018 Marketing Awards Winners: Who to Learn What From?

One of the most impressive marketing achievements of the year came from Planit in its lead generation campaign for NBCUniversal Subscription Video. The marketer used a daring approach of launching a CPA-only campaign, which proved that the power of CPA with top-quality data behind it is tremendous.
Content marketing is still the king. Award-winning Instant Offices campaign by MediaVision proves this. The campaign focused on fine-tuning customer targeting and developing a solution that allowed marketers to get precise data. This enabled them to create a campaign that led to a 61% increase in traffic generated by SEO and 42% increase in inquiries.

Another company that’s rocking content marketing this year is Durex. Its campaign weighted heavily on humor with the release of a bogus product on the April Fool’s Day. Such originality cannot be ignored as it’s a fact that things that make people smile sell better. This particular joke going by the moniker of ‘Best of British’ went viral and exceeded the expectations in its results.

One area of marketing that’s most dynamic in its development is website design and here awards are issued every day on awwwards.com. That’s the place that can provide most inspiration and ideas for those who want to create award-winning website.

When looking for how branding should be done, there’s no better example than Dŵr Cymru Welsh Water (DCWW). This company is big by default, so it had lots of resources going for it when designing a marketing campaign. Back in 2015 the company took out a huge £230 million loan and took on a huge commitment of achieving below inflation prices. The marketing campaign that was so good that it won two CIM awards definitely helped this great ambition. Dŵr Cymru Welsh Water: For Wales. Not for Profit managed to win both Best Advertising Campaign and Best Brand Building Campaign.

Anyone looking to build a strong brand today should consider using the ‘not for profit’ angle or highlight the business’s contribution to one of the many social or environmental campaigns. Showing that the brand is aware of the world’s problems and does its best to help solve them is a strong message appreciated by the modern society. Giving people an opportunity to make their own contribution to the cause by purchasing branded products is a powerful sales-driving tool.

One win that requires special attention is the Groupon and Button collaboration that claimed Most Innovative Performance Marketing Award 2018. This program is revolutionary in the area of affiliate marketing and it’s sure to inspire a major change in this niche.

This marketing effort resulted in a 400% revenue growth. All of it possible due to Groupon finally using the power of mobile marketing to the fullest. With the help of Button, Groupon managed to deliver better targeting and smoother journey from affiliates to its own app. Better placement and ability to provide smooth in-app purchases through affiliates are what made this project a success. Using this technology should definitely be on the mind of every business dealing in sales.

This outstandingly successful collaboration goes to prove that an effective mobile strategy is a necessity today. Even for a business that doesn’t have an app, having a mobile-optimized website and advertising through apps are not only the matters of SEO. As consumers spend progressively more time on mobile devices, mostly using native apps, getting one’s ads into them becomes the most effective, and sometimes only route of reaching the targeted audience. No doubt marketing awards 2019 will show more progress in the ‘mobile first’ direction.

The post Get Inspired by the Best from the Winners of Marketing Awards appeared first on Warrington Worldwide.

from Warrington Worldwide https://www.warrington-worldwide.co.uk/2018/06/29/get-inspired-by-the-best-from-the-winners-of-marketing-awards/
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